A video featuring a Tibetan Mastiff puppy, reportedly sold for over $1 million, has gone viral on social media. This large dog, known for its golden mane, is currently showcased at an exhibition in Zhejiang Province, China. According to the Times of India, during the early 2010s, this breed became a status symbol among China's wealthy, as breeders marketed them as "investment pets" at exorbitant prices. However, the initial hype waned due to overbreeding, rising costs, and changing trends, which eventually lowered their prices.

The pet industry has evolved into a multibillion-dollar enterprise, encompassing the trade of specific breeds, luxury goods, and veterinary services. In response, animal welfare organizations are raising concerns about animal suffering and exploitation within this sector, urging stronger legal oversight, prevention of rampant commercial breeding, and promotion of responsible pet adoption.